How Sugar Hijacks Brains. According to Professor Susanne Klaus, a biologist at the
German Institute of Human Nutrition in Potsdam, our
craving for sweet foods is innate. Sugar triggers the release
of dopamine and makes us feel good. She wrote,
“Experiments have shown that the combination of sugar and fat
is especially effective in stimulating the brain’s reward system.”
Therefore, it’s hardly surprising that we like to get our daily
dose of sugar and fat, is it?
However, these days, most of us live in a different
environment.
Although we still need to feed ourselves, the
feeling of anticipation that drove our ancestors to search for
food has become irrelevant. We can simply visit our local
supermarket and buy what we want. There is no need to
exert much effort. And, for most of us, food is plentiful. Yet,
our biology has remained the same. We still experience that
feeling of anticipation when being presented with rich food.https://hms.harvard.edu/news-events/publications-archive/brain/sugar-brain
This is where the food industry comes in. In this industry,
marketers spend millions to encourage us to buy their
products. They discovered that, by adding sugar (among
other things), they can not only make the food more
palatable, but they make us crave more.How Sugar Hijacks Brains.
For this reason, if
you look at the list of ingredients contained in any processed
food, you’ll find sugar in most of them.However, I should mention that, while there is a debate on
the actual addictive power of sugar, it is unlikely to be as
addictive as cocaine, as you might have read in some online
articles.Robert Lustig, professor of pediatrics at the University of
California San Francisco, asserts that sugar is addictive but
on the same level as nicotine, not drugs like heroin.
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